Keywords in SEO play a pivotal role in boosting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In digital marketing, a keyword is a particular term or expression that users input on search engine sites when they are seeking a particular service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to rank websites.

The essence behind SEO keywords lies in their ability to associate what users are searching for to the content that is What Is A Keyword available on your website. Strategically using these keywords will help attract the right audience and boost the likelihood of conversions.

Having established the explanation of an SEO keyword, let's look at the ways to effectively use keywords. Enhancing the use of keywords necessitates a balance. You'd want to include relevant keywords to attract search engines but without stuffing your content with them.

One way is to place the keyword in your content’s headline. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the meta description and headers of your website, as these are areas where search engines tend to look.

Moreover, it's critical to choose keywords that resonate with your targeted market. This signifies understanding how they communicate, their searching habits and their requirements.

To sum up, a well-chosen SEO keyword can serve as a link between the user's query and your online content. It's a critical tool for success in the cut-throat world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.